Walmart
Beauty Box
Turning targeted product discovery into measurable commercial impact
Gems operates the Walmart Beauty Box, a seasonal product discovery program connecting leading beauty and personal care brands with highly engaged Walmart shoppers.
Each edition features 6–7 curated products delivered directly to subscribers’ homes. Using subscriber profiling and product preferences, boxes are individually curated to help brands place their products into the hands of relevant consumers and create a more personalized discovery experience.
Unrivalled Audience, Reach & Curation
160,000+ beauty enthusiasts
$60K+ average HHI
25 - 34 average age
$300+ annual spend of beauty products
Nationwide reach
Most popular states include Texas, California & Florida
Targeted sampling through subscriber profiling
Walmart Beauty Box goes beyond traditional mass sampling.
Subscribers provide information about their individual beauty characteristics, needs and preferences, allowing products to be matched with the consumers for whom they are most relevant.
This profiling enables participating brands to deliver more targeted product trial while giving subscribers a personalized experience built around products selected for them.
From discovery to purchase
The experience extends beyond the box through personalized communications, dedicated content and digital touch points that help subscribers discover more about the products they’ve received, encourage authentic product reviews and provide seamless pathways to purchase on Walmart.com and in stores.
DISCOVERY → TRIAL → REVIEW → PURCHASE
For participating brands, Walmart Beauty Box provides an opportunity to:
- Reach highly engaged Walmart shoppers keen to discover new beauty products
- Put products directly into shoppers’ hands and homes
- Drive targeted product trial and brand awareness
- Generate and syndicate authentic ratings and reviews
- Create seamless pathways from product trial to purchase on Walmart.com
Proven to drive measurable results
The program has demonstrated its ability to turn targeted product trial into measurable retail outcomes for participating brands.
How It Works
Quarterly Curation
→
6-7 Products
→
Personalised Box
→
Review Generation
→
Route to Purchase
End-to-end program management
Gems manages the Walmart Beauty Box programme end-to-end, from brand partnerships and product curation through to subscriber profiling, personalised product allocation, campaign activation and performance reporting.
Put your product in the hands of Walmart shoppers
Walmart Beauty Box gives beauty and personal care brands the opportunity to reach engaged Walmart consumers through targeted, personalized product discovery — with the ability to drive trial, reviews, customer acquisition and measurable sales impact.
Interested in featuring your brand in an upcoming Walmart Beauty Box?
