Walmart Beauty Box
turned targeted trial
into measurable
retail growth
The brief
Sally Hansen had two key focus areas:
- Increase sales by driving trial and awareness of their Press-on Nails range amongst Walmart’s engaged beauty audience.
- Secure and amplify high-quality reviews on Walmart.com to further improve conversion rates for their product listings.
The solution
An inclusion in the Walmart Beauty Box aligned well with Sally Hansen’s target audience & goals. Their Press-on Nails were sent to the most relevant beauty subscribers, presented in the Spring seasonal beauty box. A multi-step sampling journey, including QR codes on the accompanying inserts, emails and landing pages, delivered personalized key messages at relevant stages, inviting consumers to review the product and purchase on Walmart.com.
The results
+
0
%
SALES UPLIFT AT WALMART
30,000 samples were delivered to Walmart’s engaged beauty subscribers.
Reviews Captured
0
Increase in reviews on Walmart.com
+
0
%
77% tried the product for the first time
42% intended to purchase after trial