In late 2015 we got together and created a vision for the future of product sampling. At the time, sampling was seen as one of the best ways of attracting consumers to brands, yet nearly all of the options available were found lacking.
Achieving scale would mean sacrificing on targeting and the sampling experience. Delivering a great experience would present scale challenges; either blow your marketing budget or fail to give the right experience to enough people.
This is ‘The Sampling Conundrum’, and what’s got us our mission to deliver brands more measurable results through sampling campaigns that combine targeting, scale, engagement and insight.
Back when we first started office drop sampling had been around for years, but we saw the potential for doing it properly and giving brands a better way to sample their products, and employers an easy, yet effective way to reward their staff. Eight incredible years later, and we’re applying our approach to deliver excellent results in other sampling channels – gyms, universities and the home – in the UK, Ireland and the US.