Gain lifetime customers at a key life stage through university sampling

Student sampling is a powerful way to reach consumers at a key life stage, who are making memories and shaping their futures. Be a part of the experience and take the opportunity to gain lifetime customers via our highly engaging university sampling campaigns.

Whether your product is best enjoyed chilled or ambient, we can help you create highly engaging sampling experiences that delivery meaningful results.

Two promotional workers holding Starbucks samples in a university foyer
University Sampling 2
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University Sampling of Lipton Iced Tea in busy foyer

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Case studies


Drive trial and awareness of Tropicana Sensations amongst families with older kids, to grow...

Wandering Bear

Support Wandering Bear’s growth by raising awareness and sampling their cold brew boxes at the perfect...

Our brand partners

Ferrero white logo
danone white logo
lindt white logo
tropicana logo in white
Manilife logo light blue
kind logo white
innocent logo white
nairns logo white
Optimum Nutrition Logo White
rude health logo white
wandering bear logo in white

Standout university sampling

Sampling at universities allows you to create unique, immersive experiences for consumers at a key-life stage; whilst they’re making memories and shaping their futures – resulting in a personal connection with your brand that lasts a lifetime.

The best part? We take care of everything, from the planning, logistics, asset creation, printing, and total campaign management so you don’t have to!
Four University Sampling images showing a plethora of different experiences

Tracked performance & reporting

Frequently overlooked until the evaluation phase of your university sampling campaign, our reporting tools offer enhanced visibility into the distribution of your samples, demographic and psychographic profiling of the audience, snapshots of the sampling process in action, and comprehensive survey analysis. These elements furnish you with valuable insights for more informed decision-making. Through our online platform, you can access survey results instantly, accompanied by built-in analytics to monitor the effectiveness of your home sampling campaign.

Gems Sampling survey and analytics platform, alongside an example report

Clear path to purchase

Utilising our cutting-edge store-mapping software, you can pinpoint universities and colleges located within close proximity to your retailers. This ensures that all recipients of your samples have a convenient route to the store and can seamlessly incorporate your product into their daily routines. Supported by tailored communications and a branded microsite, you can encourage consumers to make purchases either online or by offering personalized, location-based directions to nearby retailers.

By integrating your university sampling campaign with an in-store promotion or including a discount coupon with your samples, you can provide additional incentives for purchase.

Map to closest store

Ambient & chilled

Whether you’re offering a refreshing beverage ideal for chilling, dairy products requiring comprehensive refrigeration, or even a frozen microwave meal, our university sampling solutions are tailored to accommodate a variety of product types and needs.

Have stock nearing its expiration date? Not to worry! With our rapid turnaround, you can quickly utilize products nearing their best-before dates

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Are you a brand or agency looking to sample via our network of sites?

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.