Wandering Bear
The brief
Support Wandering Bear’s growth by raising awareness and sampling their cold brew boxes at the perfect chilled temperature, in offices across New York. Drive purchase consideration of Wandering Bear’s subscription service.
The solution
We brewed a recipe for success by reaching offices that over-indexed in the target audience, where ice-cold cartons of cold brew were placed in office refrigerators. HR Managers then invited their colleagues to join in the experience of enjoying a cup together in communal kitchen areas. Bespoke posters and emails in each office highlighted the product USP’s, encouraged participation in the survey, and also included a call to acttion to go on to purchase via Wondering Bear’s subscription service
The results
purchase conversion
17,278 employees were reached across 50 offices in NYC, with 72% trying Wandering Bear for the first time and 68% stated it was better than their current cold brew of choice. 20% went on to purchase Wandering Bear’s subscription service – a caffeine fuelled success story. – change bar start to: 17,278 employees reached
