Wandering Bear

The brief

Support Wandering Bear’s growth by raising awareness and sampling their cold brew boxes at the perfect chilled temperature, in offices across New York. Drive purchase consideration of Wandering Bear’s subscription service.

The solution

We brewed a recipe for success by reaching offices that over-indexed in the target audience, where ice-cold cartons of cold brew were placed in office refrigerators. HR Managers then invited their colleagues to join in the experience of enjoying a cup together in communal kitchen areas. Bespoke posters and emails in each office highlighted the product USP’s, encouraged participation in the survey, and also included a call to acttion to go on to purchase via Wondering Bear’s subscription service

Work Sampling Case Study - Wandering Bear
Wandering Bear Box
Wandering Bear Box drinking
wandering bear drink closeup

The results

0 %

purchase conversion

17,278 employees were reached across 50 offices in NYC, with 72% trying Wandering Bear for the first time and 68% stated it was better than their current cold brew of choice. 20% went on to purchase Wandering Bear’s subscription service – a caffeine fuelled success story. – change bar start to: 17,278 employees reached

trying for the first time 72%
better than their usual black coffee 39%
17,278 employees reached

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.