Gym Sampling
Get your products into the hands of active, health conscious consumers
Our gym sampling activations get your products into the hands of relevant audiences, and allow you to reach them at key times so your product can be used and enjoyed as intended.
In the competitive fitness industry, impactful gym sampling experiences are crucial for brand visibility and consumer engagement. Our tailored approach ensures that your product stands out by offering immersive experiences aligned with the fitness journey. Whether it’s providing a pre-workout boost or post-workout refreshment, we specialise in gym sampling that resonates with consumers.
Utilising innovative technology, our gym sampling strategy includes a store mapping feature that guides consumers to their nearest stockist with ease, facilitating post-trial purchases. Educational inserts and posters strategically placed in gyms inform consumers about your product’s benefits, reinforcing brand recall.
Beyond exposure, we prioritize capturing actionable insights through bespoke surveys, enabling continuous improvement and consumer-centric innovation in gym sampling strategies. Our comprehensive approach aims to foster lasting connections with gym-goers, driving tangible results and brand loyalty in the competitive fitness landscape.
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With millions of gym-goers across the UK, USA and the Republic of Ireland…
what are you waiting for?
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Standout gym sampling
Creating an immersive and engaging experience for gym sampling couldn’t be easier with our effective approach. It’s more than simply handing out free products at the front desk. Our targeted strategy is designed to connect with health-conscious and active consumers in gym environments, fostering meaningful brand experiences while delivering measurable results and invaluable feedback.
The best part? We handle it all—from planning and logistics to asset creation, printing, and full campaign management—so you can focus on what matters most: seeing the results.
Tracked performance & reporting
Often the unsung hero until it’s time to review the results of your gym sampling campaign, our reporting tools provide greater visibility on where your samples have been delivered, audience demographic and psychographic profiling, pictures of the sampling in action, topped off by detailed survey analysis providing you with meaningful insight for better-informed decision making. Our online platform lets you access survey results in real-time, with built-in analytics to help you track the performance of your gym sampling campaign.
Clear path to purchase
Using our innovative store-mapping software, you can target gyms and fitness centres that are only within a short distance of your retailers; ensuring all consumers who receive a sample have a simple journey to store and can easily build your product into their future routines. Through supporting communications and branded microsite, you can drive consumers to purchase either online, or through providing step-by-step personalised, geo-located directions to retailers.
Aligning your gym sampling activation with an in-store offer or accompanying your sample with a money-off coupon can be used to further incentivise purchase.
Ambient & chilled
Whether you’ve got a refreshing drink best served ice-cold, dairy that needs end-to-end chilled management, or a frozen yoghurt, our gym sampling solutions cater for most product types and requirements.
Short-dated stock? No problem, our ultra-fast turnaround means you can put products fast approaching their best-before dates to good use!
