Gym Sampling

Get your products into the hands of active, health conscious consumers

Our gym sampling activations get your products into the hands of relevant audiences, and allow you to reach them at key times so your product can be used and enjoyed as intended.

In the competitive fitness industry, impactful gym sampling experiences are crucial for brand visibility and consumer engagement. Our tailored approach ensures that your product stands out by offering immersive experiences aligned with the fitness journey. Whether it’s providing a pre-workout boost or post-workout refreshment, we specialise in gym sampling that resonates with consumers.

Utilising innovative technology, our gym sampling strategy includes a store mapping feature that guides consumers to their nearest stockist with ease, facilitating post-trial purchases. Educational inserts and posters strategically placed in gyms inform consumers about your product’s benefits, reinforcing brand recall.

Beyond exposure, we prioritize capturing actionable insights through bespoke surveys, enabling continuous improvement and consumer-centric innovation in gym sampling strategies. Our comprehensive approach aims to foster lasting connections with gym-goers, driving tangible results and brand loyalty in the competitive fitness landscape.

gym sampling example
Gym Sampling
Gym Sampling
Clif Builders - Gym Sampling

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With millions of gym-goers across the UK, USA and the Republic of Ireland…
what are you waiting for?

Standout gym sampling

Creating an immersive and engaging experience for office sampling couldn’t be simpler with our effective approach. It’s more than just distributing free products at company receptions. Our targeted strategy is designed to connect with the right consumers in workplace environments, fostering optimal brand experiences while delivering measurable results and invaluable feedback.
The best part? We take care of everything, from the planning, logistics, asset creation, printing, and total campaign management so you don’t have to!
Gym Sampling images displaying mix of different gym sampling activations

Tracked performance & reporting

Often the unsung hero until it’s time to review the results of your gym sampling campaign, our reporting tools provide greater visibility on where your samples have been delivered, audience demographic and psychographic profiling, pictures of the sampling in action, topped off by detailed survey analysis providing you with meaningful insight for better-informed decision making. Our online platform lets you access survey results in real-time, with built-in analytics to help you track the performance of your gym sampling campaign.

Gems Sampling survey and analytics platform, alongside an example report

Clear path to purchase

Using our innovative store-mapping software, you can target gyms and fitness centres that are only within a short distance of your retailers; ensuring all consumers who receive a sample have a simple journey to store and can easily build your product into their future routines. Through supporting communications and branded microsite, you can drive consumers to purchase either online, or through providing step-by-step personalised, geo-located directions to retailers.

Aligning your gym sampling activation with an in-store offer or accompanying your sample with a money-off coupon can be used to further incentivise purchase.

Map to closest store

Ambient & chilled

Whether you’ve got a refreshing drink best served ice-cold, dairy that needs end-to-end chilled management, or a frozen yoghurt, our gym sampling solutions cater for most product types and requirements.

Short-dated stock? No problem, our ultra-fast turnaround means you can put products fast approaching their best-before dates to good use!

Gems Sampling van showing our logo
Gems Flavicon in black

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.

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