Sampling

Get your products into the hands of engaged, experience-driven consumers

Our Airbnb sampling activations put your products directly into the hands of curious and engaged travellers, ensuring they can experience your brand in a relaxed and authentic environment. Whether they’re on a city-break, a family holiday or visiting friends; we have a wide-range of properties around the World waiting for you.

Let your product take centre stage and become the talk of the weekend, we design highly engaging Airbnb sampling experiences tailored to create memorable moments for guests—whether it’s a refreshing drink creating an instant impact upon arrival or a thoughtful addition to their morning routine.

With our innovative store mapping feature, we ensure guests are always just a short walk or drive from their nearest stockist, complete with step-by-step directions to encourage post-trial purchases.

Custom inserts room posters & leaflets can provide valuable product education and drive conversion, while bespoke surveys capture meaningful feedback, unlocking extra value and maximizing the impact of your Airbnb sampling campaign.

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London

San Francisco

New York

Paris

Edinburgh

Sydney

Dublin

Los Angeles

Cape Town

Tokyo

Plus More

With millions of guests in hundreds of cities around the World already taking part…
what are you waiting for?

Engaging Airbnb sampling

Creating an immersive and engaging experience for Airbnb sampling couldn’t be easier with our effective approach. It’s more than just leaving free products on countertops. Our targeted strategy is designed to connect with experience-driven travelers in unique accommodations, fostering authentic brand interactions while delivering measurable results and invaluable feedback.

The best part? We handle it all—from planning and logistics to asset creation, printing, and full campaign management—so you can focus on what matters most: the results.

Tracked performance & reporting

Often the unsung hero until it’s time to review the results of your Airbnb sampling campaign, our reporting tools provide greater visibility on where your samples have been delivered, audience demographic and psychographic profiling, pictures of the sampling in action, topped off by detailed survey analysis providing you with meaningful insight for better-informed decision making. Our online platform lets you access survey results in real-time, with built-in analytics to help you track the performance of your Airbnb sampling campaign.

Gems Sampling survey and analytics platform, alongside an example report

Clear path to purchase

Using our innovative store-mapping software, you can target rentals that are only within a short distance of your retailers; ensuring all consumers who receive a sample have a simple journey to store and can easily build your product into their future routines. Through supporting communications and branded microsite, you can drive consumers to purchase either online, or through providing step-by-step personalised, geo-located directions to retailers.

Aligning your Airbnb sampling activation with an in-store offer or accompanying your sample with a money-off coupon can be used to further incentivise purchase.

Map to closest store

Ambient & chilled

Whether you’ve got a refreshing drink best served ice-cold, dairy that needs end-to-end chilled management, or a frozen yoghurt, our Airbnb sampling solutions cater for most product types and requirements.

Short-dated stock? No problem, our ultra-fast turnaround means you can put products fast approaching their best-before dates to good use!

Gems Sampling van showing our logo
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