Trial & discovery at scale drove +63% increase in Walmart product reviews
The brief
Origen had two key focus areas:
- Drive discovery and trial of their fragrance range amongst Walmart shoppers in order to accelerate growth.
- Capture and syndicate high-quality reviews on Walmart.com to drive increased sales conversion across the retailer.
The solution
Bringing fragrance discovery directly into consumers’ homes, the brand featured in Walmart’s Spring Beauty Box. Each recipient was matched with a fragrance, creating a personalized introduction to the range. Supporting touchpoints, from in-box inserts and QR codes to emails and landing pages, guided consumers from initial discovery through to product reviews and purchase on Walmart.com.
The results
+
0
%
INCREASE IN REVIEWS ON WALMART.COM
160,000 samples were delivered to Walmart’s engaged beauty subscribers.
Reviews Captured
0
Sales uplift at Walmart
+
0
%
57% tried the product for the first time
57% intended to purchase after trial