Targeted sampling recruited new users & translated trial into retail growth
The brief
KISS had two key focus areas:
- Recruit new customers from the Beauty Box subscriber base via a three stage journey of discovery, trial and purchase for their Press-on nails.
- Effectively utilise high quality reviews from Beauty Box subscribers to further boost new customer acquisition on the Walmart.com site.
The solution
The campaign leveraged Walmart’s Beauty Box to build awareness and encourage engagement with the brand’s press-on nails range. Through targeted product matching and a series of coordinated touchpoints, consumers were guided from sampling to the next stage of the purchase journey. QR codes, email communications and dedicated landing pages reinforced key messages, prompted reviews and directed shoppers to Walmart.com.
The results
+
0
%
INTENDED TO PURCHASE AFTER TRIAL
50,000 samples were delivered to Walmart’s engaged beauty subscribers.
Reviews Captured
0
Increase in reviews on Walmart.com
+
0
%
68% tried the product for the first time
29% sales uplift at Walmart