Walmart
Beauty Box
The Ultimate Discovery Platform for Beauty Brands
Walmart Beauty Box delivers your products directly to engaged consumers, helping you connect with relevant audiences at the right moment. By reaching shoppers when they are ready to try and discover, your product is experienced as intended.
Increase Awareness
Drive trial & awareness among beauty enthusiasts relevant to your brand
79% trying for the first time
Generate Reviews
Build trust in your products with authentic ratings and reviews
1,000+ syndicated reviews
Drive Sales
Support Walmart in-store listings and increase conversion on walmart.com
14,436+ new customers
Average of results from Winter 2025 campaign, outcome will vary based on brand performance and number of samples provided
What's New & Improved
Refined packaging and presentation
for a more premium unboxing experience
Personalized box curation and marketing
tailored to subscriber beauty preferences
Seamless conversion to full-size purchases and review collection
No repeat samples every box is fresh supporting deeper brand & category discovery
Live dashboard to track campaign performance
Built in Marketing & Visibility
- On-site placements across Walmart.com Homepage, Search & Browse tile takeovers and Category Pages
- Off-site amplification via CRM inclusion, incremental creator partnerships and paid influencer campaigns
- In-store promotion at Beauty Events
Unrivalled Audience, Reach & Curation
Sampling in Walmart Beauty Box
160,000+ beauty enthusiasts
$60K+ average HHI
25 - 34 average age
$300+ annual spend of beauty products
Nationwide reach
Most popular states include Texas, California & Florida
Quarterly Curation
of beauty products tailored to subscriber preferences. Ensuring your brand reaches the right consumers with targeted sampling, driving trial and affinity among engaged beauty shoppers.
Personalized Insert Card
to educate and drive top-of-mind purchase consideration. Delivers brand storytelling and product education directly to consumers, bridging trial to in-store or online purchase.
Review Syndication
of verified consumer reviews to the Walmart website for each sampled product. Builds trusted social proof directly on retailer product pages, increasing confidence and driving conversion at the point of purchase.
5 to 7 exclusive products
to drive seasonal beauty inspiration. Positions your product alongside other trend-forward items, encouraging discovery and relevance during key shopping moments.
Direct Retail Linkage
through Walmart. Sampling is seamlessly connected to Walmart’s omnichannel presence, making it easy for consumers to purchase after trial and driving measurable sales impact.
Drive Sales With a Clear Route to Purchase
Opportunities to engage at multiple stages throughout the seasonal journey and drive engagement with your brand
Promotion on Walmart.com during seasonal promotion to drive impact outside of beauty box subscriber-base
Feature on beautybox.walmart.com, branded insert and email content to drive traffic to Walmart.com and stores
Utilise Walmart Link to Cart for effortless one click shopping, alongside near-store functions and online purchase – allowing consumers to choose their perfect way to shop
Build Trust With Authentic Ratings & Reviews
Capture authentic ratings & reviews for syndication to Walmart.com
Up to 4x increase in conversion on your product detail pages
Gain shopper confidence and improve trust in your products & brand
23% of Walmart.com beauty category reviews are generated from subscribers
Generate First Party Data, Drive Marketing Performance
Grow your 1PD with relevant, high quality audiences
Collect preference, interest, demographic & consent data to enable retargeting with relevant offers post campaign
Live Campaign Reporting
Effortless, live reporting – customisable dashboards to give full view of campaign performance
Unlock consumer insight – AI-driven sentiment and behaviour analysis to guide decision making and refine messaging for your future campaigns.
Prove real impact – track every sample and your engagement from every season.
Know your audience – rich profiling and segmentation of who receives and interacts with your product.
Join the 100s of brands
who have already seen results
With hundreds of thousands of beauty enthusiasts ready to sample, what are you waiting for?
