Run Club
Sampling
Turn every run into an opportunity to connect with your next customer
Reach consumers before, during or after their run, creating memorable brand experiences when your product is most relevant.
Whether you’re launching a new sports nutrition product, hydration drink, healthy snack or recovery solution, our campaigns connect your brand with runners at the ideal moment for trial. By partnering with established run clubs across the UK, we help brands engage with active communities in an authentic environment where recommendations and shared experiences drive conversation.
Branded inserts and educational materials help communicate key product benefits, while bespoke surveys capture valuable feedback, measure trial-to-purchase intent and provide actionable insights to maximise the impact of every activation
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With millions of runners across the UK, USA and the Republic of Ireland…
what are you waiting for?
Standout run club sampling
Run club sampling is about more than simply handing out free products at the finish line. It’s an opportunity to get your brand directly into the hands of active, health-conscious consumers while they’re part of a social, highly engaged community.
We take care of everything, from finding the right run clubs and planning the campaign to creating and printing assets, managing logistics and distributing your products. That means you can focus on the important part: seeing the impact and results of your campaign.
Tracked performance & reporting
You can’t always be there to see your sampling campaign in action, which is where our reporting comes in. From tracking where your samples have been delivered and who they’ve reached, to sharing photos from the run clubs themselves, you’ll have a clear picture of how your campaign is performing.
Our reporting also gives you detailed audience profiling and survey feedback, helping you better understand the people engaging with your product. You can access results in real time through our online platform, with built-in analytics that make it easy to track performance and turn your campaign results into meaningful insights.
Unrivalled Sampling Reach
With access to the largest network of run clubs across the UK, USA and Ireland, we can help brands reach a huge audience of active, health-conscious consumers. With millions of people running regularly and thousands of established clubs and communities across these markets, we can build targeted campaigns that deliver meaningful reach at scale.
Whether you’re looking to activate in a single city or across multiple countries, we can identify the right run clubs for your brand and get your product directly into the hands of engaged consumers.
Ambient & chilled
Whether you’ve got a refreshing drink best served ice-cold, dairy that needs end-to-end chilled management, or a frozen yoghurt, our run club sampling solutions cater for most product types and requirements.
Short-dated stock? No problem, our ultra-fast turnaround means you can put products fast approaching their best-before dates to good use!
Clear path to purchase
Our store-mapping technology allows us to target run clubs within easy reach of your retailers, making it as simple as possible for people to find and purchase your product after trying it.
We can also support your campaign with branded communications and a dedicated microsite, directing consumers to buy online or providing personalised, location-based directions to their nearest retailer.
To give consumers an extra reason to purchase, your run club activation can also be supported with an in-store offer or money-off coupon, helping turn product trial into repeat purchase.
Find out how we take run club sampling to the next level…
Case studies
Optimum Nutrition
Our brand partners
