Plan Your Christmas Sampling Campaigns Early for Maximum Impact
Holiday Sampling Campaigns The Christmas season is the biggest opportunity of the year for brands to reach new customers. Shoppers are actively seeking festive treats, beauty products, and gifts, making it the ideal time to run Christmas sampling campaigns. But with competition high, success depends on one thing: planning early. At Gems Sampling, we specialise […]
🔥The 5 Hottest Summer Sampling Trends in 2025 (and How Brands Can Tap In)
Summer Sampling Trends As temperatures rise, so does consumer interest in discovering products that complement their summer routines – think hydration, skincare, sun protection, and feel-good treats. But standing out in a crowded market takes more than just a flashy seasonal label. Smart brands are turning to targeted, insight-driven sampling and on-the-ground brand experiences to […]
Level Up Your Launch: A Guide to Choosing the Right Product Sampling Solutions
Choosing The Right Product Sampling To Launch Your Product 🚀 So, you’ve poured your heart and soul into crafting the perfect product. The packaging pops, the taste tantalises, and you’re buzzing with anticipation for launch day. But how do you ensure your target audience not only hears about your amazing creation but actually experiences it? […]
How Data-Driven Out-of-Home Sampling is Changing the Industry
Out-of-Home Sampling OOH has long been a powerful way for brands to get their products directly into the hands of consumers. Whether it’s distributing samples at sports events, high-footfall city areas, transport hubs, or even offices – OOH sampling creates memorable brand interactions. However, as marketing becomes more data-driven, brands are no longer relying solely […]
Reduce Waste & Maximise Sales: Using Sampling for Short-Dated Stock
Sampling Short-Dated Stock At Gems Sampling, we have extensive experience in managing short-dated stock across a wide range of product categories, from alcohol to dairy products. With our tailor-made solutions, we’re equipped to handle every kind of short-dated inventory, ensuring that it reaches the right consumers at the right time. Managing short-dated stock can be […]
How Sampling Can Support Retail Listings: Boost Sales, Prevent Delisting & Secure New Retailers
Sampling To Support Retail Listings For brands looking to launch a new product or safeguard an existing listing, product sampling is one of the most effective ways to drive awareness, encourage trial, and ultimately boost sales. Whether you’re introducing an NPD or trying to help stop a product getting de-listed, a strategic sampling campaign can […]
Securing Retail Listings – Product Sampling for Impactful Data
Impress Retailers In today’s competitive marketplace, getting your product noticed by major retailers is no small feat. These retailers receive countless pitches from brands every day, all competing for shelf space. To stand out, you need more than just a great product; you need compelling evidence that your product will succeed. This is where we […]
