Rude Health

The brief

Amplify Rude Health’s Breakfast PR campaign, drive trial and awareness of its granola and m*lk range amongst health-conscious ABC1 millennials who are open to adopting a flexitarian diet.

The solution

Breakfast hampers containing a selection of chilled 1 litre m*lks, 400g boxes of granola and eco-friendly recyclable bowls were delivered to each office in time for breakfast. Employees were invited to join in the office breakfast bonanza together with their colleagues. Move over, avo on toast. An interactive breakfast wheel consumers spun decided which m*lk out of the available Almond & Oat, Almond, and Coconut SKUs, to pair with their delicious granola – instagrammable for the eyes and irresistible for the taste buds.

Drive trial and awareness - Rude Health Office Sampling in the UK
Rude Health office display during office sampling campaign with promo
Rude Health Office Sampling display with promo material
Rude Health with a consumer sampling the products in his office kitchen

The results

0 %

intention to purchase after trial

Employees reached

Reached health-conscious millennials and flexitarian foodies across 83 offices in London, 72% of whom already use dairy alternatives.

Record-breaking sales were then achieved in the following month the activation, some not-so-rude results!

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.