Rude Health
The brief
Amplify Rude Health’s Breakfast PR campaign, drive trial and awareness of its granola and m*lk range amongst health-conscious ABC1 millennials who are open to adopting a flexitarian diet.
The solution
Breakfast hampers containing a selection of chilled 1 litre m*lks, 400g boxes of granola and eco-friendly recyclable bowls were delivered to each office in time for breakfast. Employees were invited to join in the office breakfast bonanza together with their colleagues. Move over, avo on toast. An interactive breakfast wheel consumers spun decided which m*lk out of the available Almond & Oat, Almond, and Coconut SKUs, to pair with their delicious granola – instagrammable for the eyes and irresistible for the taste buds.
The results
intention to purchase after trial
Reached health-conscious millennials and flexitarian foodies across 83 offices in London, 72% of whom already use dairy alternatives.
Record-breaking sales were then achieved in the following month the activation, some not-so-rude results!
