The brief

Turning office desks into snack havens and shifting PROPERCORN’s reputation from cinema treat to a go-to healthy mid-afternoon snack. Maximising brand impact whilst achieving a tight cost per contact.

The solution

Target office workers interested in healthy snacks, close to Tesco Express stores. The masterstroke? Ambassadors distributed the bags of PROPERCORN directly to their colleagues’ desks – delivered in branded ‘chests’ – raising awareness of the full range.

Consumers were provided with step-by-step directions to their nearest store after sampling to incentivise post-trial purchase

Propercorn - Maximising Brand Impact through office sampling image
Propercorn image
Propercorn Office Sampling
Propercorn Product Sampling

The results

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bags of Propercorn samples close to Tesco stockists

97% would buy in future, and 39% would be most likely to eat as a mid-afternoon snack. Cost per contact budget was achieved. Brand impact was heightened with the bespoke branded boxes and 10 months, 29% of recipients are still buying PROPERCORN at least once a month. Snack-tastic, we’d say!

purchasing regularly 10 months after sampling 29%
eat as a mid-afternoon snack 39%
would buy in future 97%

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.