PROPERCORN
The solution
Target office workers interested in healthy snacks, close to Tesco Express stores. The masterstroke? Ambassadors distributed the bags of PROPERCORN directly to their colleagues’ desks – delivered in branded ‘chests’ – raising awareness of the full range.
Consumers were provided with step-by-step directions to their nearest store after sampling to incentivise post-trial purchase
![Propercorn - Maximising Brand Impact through office sampling image](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_800,h_612/https://www.gems-sampling.com/wp-content/uploads/2023/11/Propercorn3-e1705332009609-1024x783.jpg)
![Propercorn image](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_795,h_1024/https://www.gems-sampling.com/wp-content/uploads/2023/11/Propercorn2-795x1024.jpg)
![Propercorn Office Sampling](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_800,h_531/https://www.gems-sampling.com/wp-content/uploads/2023/11/Propercorn4-1024x680.jpg)
![Propercorn Product Sampling](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_795,h_1024/https://www.gems-sampling.com/wp-content/uploads/2023/11/propercorn@2x-795x1024.jpg)
The results
0 k
bags of Propercorn samples close to Tesco stockists
97% would buy in future, and 39% would be most likely to eat as a mid-afternoon snack. Cost per contact budget was achieved. Brand impact was heightened with the bespoke branded boxes and 10 months, 29% of recipients are still buying PROPERCORN at least once a month. Snack-tastic, we’d say!
purchasing regularly 10 months after sampling 29%
eat as a mid-afternoon snack 39%
would buy in future 97%