The brief

Support the peanut butter maestro ManiLife’s growth outside of their London heartland by driving awareness and trial amongst the brand’s target audience in Manchester, whilst increasing rate of sale in local retailers.

The solution

Offices in Greater Manchester that over-indexed in ABC1 employees and were situated close to ManiLife retailers, were invited to participate in the peanut butter sampling experience. Custom-made branded trays displaying Deep Roasted Crunchy and Original Roast Smooth single sample portions were delivered to HR Ambassadors for placement in office kitchens and communal areas.

After trial, employees were served personalised maps with step-by-step directions to their nearest ManiLife store. A survey was carried out 6 weeks following the activation to provide insight on post-trial conversion and barriers to purchase.
Manilife Office Sampling - Lady holding sample whilst pouting
Lady Grabbing Manilife Sample in Office
Manilife Case Study - Office Sampling
Manilife Office Sampling Display

The results

0 %

purchase conversion

Numbers that crunch; 50,000 consumers across 101 offices situated close to ManiLife retailers in Greater Manchester participated in the sampling. Store sales data showed a 21% increase in rate of sale across Manchester retailers in the weeks following the campaign and 30% of sample recipients that were unaware of ManiLife prior to trial have since gone on to purchase

21% uplift in rate of sale across retailers
93% enjoyed their sample
75% said it was better than their current brand

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Product Sampling Solutions showing two men trying a sample
We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.