MANILIFE
The solution
Offices in Greater Manchester that over-indexed in ABC1 employees and were situated close to ManiLife retailers, were invited to participate in the peanut butter sampling experience. Custom-made branded trays displaying Deep Roasted Crunchy and Original Roast Smooth single sample portions were delivered to HR Ambassadors for placement in office kitchens and communal areas.
![Manilife Office Sampling - Lady holding sample whilst pouting](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_800,h_650/https://www.gems-sampling.com/wp-content/uploads/2023/12/Lily-Gomes-Bruntwood-Estate-Manilife-Sep-2021-4-rotated-e1701772900386-1024x832.jpg)
![Lady Grabbing Manilife Sample in Office](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_756,h_1008/https://www.gems-sampling.com/wp-content/uploads/2023/12/Alison-Tattersall-JD-Williams-Manilife-3.jpg)
![Manilife Case Study - Office Sampling](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_800,h_671/https://www.gems-sampling.com/wp-content/uploads/2023/12/Lily-Gomes-Bruntwood-Estate-Manilife-Sep-2021-6-1024x859.jpg)
![Manilife Office Sampling Display](https://images.rapidload-cdn.io/spai/ret_img,q_lqip,to_avif,w_768,h_1024/https://www.gems-sampling.com/wp-content/uploads/2023/12/Annie-Morris-UseSpace-Manilife-1-768x1024.jpg)
The results
purchase conversion
Numbers that crunch; 50,000 consumers across 101 offices situated close to ManiLife retailers in Greater Manchester participated in the sampling. Store sales data showed a 21% increase in rate of sale across Manchester retailers in the weeks following the campaign and 30% of sample recipients that were unaware of ManiLife prior to trial have since gone on to purchase