The brief

Drive trial and awareness of Lindt LINDOR bars amongst the brand’s target audience, encouraging office workers to take a moment out of their busy day to unwind whilst enjoying the chocolate bar.

The solution

Offices within the target audience profile were selected to participate in the sampling experience. Gems Ambassadors turned into chocolatiers for the afternoon, handing out the chocolate bars to colleagues whilst wearing Lindt branded aprons. Colleagues were encouraged to immerse themselves in the #MomentOfBliss campaign theme, pressing the pause button on the busy hustle and bustle to enjoy the bar.

The results

0 x

increase in social media interactions across campaign

Consumers sampling
Predicted new customers*
Offices reached
Sampling Lindt LINDOR Bars was a huge success and became the talk of each office as 188,600 employees in 470 sites across the country took part in the experience and enjoyed #MomentOfBliss.

There was a 23x increase in the use of #momentofbliss and mentions of @LindorUK on social media during the campaign, extending the reach of the campaign to an additional 150,000 consumers online.

More than 50,000 consumers were predicted to have gone on to purchase LINDOR as a result of the sampling.

intend to purchase 85%
enjoyed their sample 96%
never tried before 43%

*calculated using the Gems post-trial purchase AI 

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We've Re-branded!

Notice something a little different? 

We’re thrilled to announce that gemsatwork has become Gems Sampling; or just Gems for short!

This transformation is more than just a re-brand; it symbolises our expansion into a diverse array of environments, including universities, gyms and homes.

Don’t worry, we’re still just as committed to bringing those in our workplace network the same great rewarding campaigns you’ve come to expect from us.