Offices within the target audience profile were selected to participate in the sampling experience. Gems Ambassadors turned into chocolatiers for the afternoon, handing out the chocolate bars to colleagues whilst wearing Lindt branded aprons. Colleagues were encouraged to immerse themselves in the #MomentOfBliss campaign theme, pressing the pause button on the busy hustle and bustle to enjoy the bar.
increase in social media interactions across campaign
There was a 23x increase in the use of #momentofbliss and mentions of @LindorUK on social media during the campaign, extending the reach of the campaign to an additional 150,000 consumers online.
More than 50,000 consumers were predicted to have gone on to purchase LINDOR as a result of the sampling.
*calculated using the Gems post-trial purchase AI