innocent bubbles
The brief
Educate consumers about the bubbles proposition and drive trial at the point-of-need whilst providing uniquely fun, memorable and disruptive experiences.
Gather meaningful feedback to gain insight into consumer perceptions and measure the overall impact of the campaign
The solution
What do you need more on a hot day than a refreshingly cool drink? In comes – ‘Thirst Aid’, HR reps in workplaces were invited to reward their workforce with ice cold cans of bubbles on the hottest days of the summer.
By playing weatherman, we sent branded ‘Thirst-Aid Kits’ to workplaces on the hottest day of the week with 48 hours notice allowing Ambassadors to serve colleagues a refreshing can of Bubbles. ‘Business-speak-bingo’ cards and coasters helped to bring people together to share the experience and plan how they would drop clichéd sayings into their meetings and disrupt the monotonous daily routine.
Consumers were invited to leave feedback after trial and were also provided with step-by-step directions to their nearest retailer.
The results
Double-digit uplift in sales
Hold on to your hats. ‘Thirst aid’ was a huge success; 800,000 consumers across 4,000 companies tried an ice-cold can of bubbles on the hottest day of each week over a four week period. 69% of consumers had never heard of bubbles but 60% intend to purchase after trying it. Double-digit sales uplift was seen in targeted areas.
“Thank you to the entire team at Gems. This was such a creative way to sample products and working with you was great. The team are efficient and really know what they are doing! Would definitely recommend their services!”
Senior Brand Manager – innocent
