CLIF Builders
The brief
To reach active and health-conscious consumers in gyms, that are interested in fitness and striving to make healthier life choices, by delivering a memorable experience whilst creating a clear path to purchase.
The solution
An array of gyms across the US were selected based on their customer profiles, focusing on those that most closely aligned with CLIF Bar & Company’s target audience.
Gym goers were given a sample of a CLIF Bar Builders Protein Minis, from specially designed product trays that were hosted in communal areas and received further product information and purchase availability via QR codes.
The results
samples in the hands of gym-goers across the USA
The activation was a huge success; 500,000 CLIF Builders bars were sampled in 315 gyms across the US, with the campaign messaging reaching a total of 1,442,363 gym members.
